Case Study: Green Bay Packers achieve a 55% mobile traffic boost with Progress Sitefinity

Green Bay Packers Score Big with Progress Sitefinity, Boosting Mobile Traffic by 55%

The Green Bay Packers needed to modernize how they connected with a growing mobile fan base: their previous mobile site was limited, RSS-driven and hard to manage, while the organization required strict NFL branding compliance, easy editorial tools for non-technical staff, and integrations with multiple third-party systems — CDN, analytics, ad management, live stats and geo-mapping — all on an aggressive sub-four-month timeline before the playoffs.

Partnering with Americaneagle.com, the Packers rebuilt their mobile experience on Progress Sitefinity CMS, delivering an automated, responsive site with real-time scores, video, “Find a Bar,” sponsor-driven contests and streamlined ad placement. The relaunch drove immediate gains — site visits up 55%, page views up 37% and retention up 18% — and earned recognition as Telerik Sitefinity Website of the Year 2014.

Green Bay Packers

Duke Bobber

Manager of Digital