Case Study: Goodbody achieves rapid marketing agility and increased customer engagement with Progress Sitefinity

Goodbody Leverages Sitefinity Cloud to Boost Marketing Agility

Goodbody, one of Ireland’s largest stockbroking and wealth management firms, faced slow, fragmented marketing processes and legacy technology that made it difficult to launch customer‑first digital campaigns quickly—challenges intensified by strict security and regulatory requirements and a new imperative for digital‑first engagement.

Goodbody adopted Progress Sitefinity Cloud on Azure for its GDPR controls, Microsoft compatibility, intuitive UI and reduced infrastructure burden. The platform went live in 15 business days, enabling rapid rollout of microsites and a marketing hub, faster content publishing with drag‑and‑drop editing and custom workflows, and a marked lift in engagement—quadrupling account openings year over year during the COVID period.

Goodbody

Sean Croston

Chief Operating Officer