Case Study: Exide Life Insurance achieves 31% increase in mobile traffic with Progress Sitefinity

Exide Life Insurance Boosts Mobile Traffic 31% with Progress

Exide Life Insurance, a decade-old Indian insurer serving over one million customers across 200+ cities, faced rising competition and a website that couldn’t support new digital initiatives due to technology and staffing constraints. The company engaged digital agency Idealake to build a dynamic, easily updatable site that could simplify complex insurance information, support multiple content owners, and meet strict compliance requirements.

Idealake implemented Progress Sitefinity CMS with responsive, design-agnostic layouts and custom finance frameworks to enable personalization, streamlined content management, and two-tier workflow approvals. The relaunched, customer-centric site improved discoverability and self-service (claims, payments, advisor network, planning tools) and drove strong traction in six months: mobile traffic +31%, tablet visits +39%, and a 13% drop in average mobile visit duration (desktop visits -8%), indicating faster task completion and new mobile users.

Exide Life Insurance

Viraj Sawant

CEO