Case Study: Emergency Nurses Association achieves seamless ecommerce and boosted mobile traffic with Progress Sitefinity

Emergency Nurses Association Rejuvenates Ecommerce, Boosts Mobile Traffic with Progress Sitefinity

The Emergency Nurses Association (ENA), a 50,000‑member professional association, needed a better ecommerce experience so members could more easily access courses, manage profiles and donate. Their existing association management system handled commerce poorly — it wasn’t mobile‑friendly, had limited APIs and forced users to switch platforms mid‑transaction, which drove checkout abandonments and strained staff resources.

ENA implemented Progress Sitefinity with a turnkey Ucommerce integration and connected APIs for SSO, their LMS, shipping, finance and PCI compliance. The result is a sitewide, mobile‑friendly cart and tailored role‑based experiences, powered by 20 Sitefinity widgets and automated data flows back to the system of record. The new setup simplified content management, made donations and purchases frictionless on any device, improved visibility into abandoned carts for A/B testing and optimization, and boosted mobile traffic and conversion opportunities.

Emergency Nurses Association

Bridget Walsh

Chief Governance Officer