Case Study: du achieves a responsive mobile customer portal and 30% higher transactional traffic with Progress Sitefinity CMS

du Makes Customer Portal Responsive for Mobile Access with Sitefinity CMS Background

du is a leading UAE connectivity provider offering mobile, fixed-line, broadband and IPTV services to millions of customers. Facing rapidly growing mobile traffic and a non‑responsive customer portal, du decided to rebuild and migrate its site to a newer version of Progress Sitefinity CMS so content would display properly on phones and tablets and meet customer expectations.

The team used Sitefinity with the Bootstrap framework to update information architecture, UX, responsive modules (store locator, forms, roaming rates) and custom backend templates so business units could publish content directly. The relaunch expanded the site from ~25 to 1,000+ pages, automated approvals, boosted lead capture to 200+ leads/month and increased transactional area traffic (payments and online shop) by 30%, while improving mobile user experience and editorial efficiency.

du

Syed Owais

Director of Digital Communications