Case Study: Crystal Cruises achieves an immersive luxury website and massive engagement and booking growth with Progress Sitefinity

Crystal Cruises Delivers a Website Experience that Matches its Luxury Brand with Sitefinity

Crystal Cruises, a leading luxury cruise line, needed a website that lived up to its award-winning onboard experience and recent brand redesign. The company faced high customer expectations across discovery, personalization and booking, and required a site that could showcase unique Ocean, River, Yacht and Expedition itineraries while giving marketing teams fast, flexible control over content as voyages and offers changed.

Working with Americaneagle.com and MRM‑McCann, Crystal rebuilt its site on Progress Sitefinity using custom widgets, geolocation personalization, SiteSync itinerary staging and integrations with MapBox, Versonix Seaware, Salesforce and Panomax. The new site drove strong business results: luxury‑shopper engagement +158%, page views +251% year‑over‑year, request‑a‑quote leads +35%, time on the Voyage Finder +657% and online bookings up 1,150%, while simplifying content management and accelerating marketing control.

Crystal Cruises

Julie Freedman

Director of Digital Marketing