Case Study: Cambridge Innovation Institute quadruples conversions by personalizing its customer journey with Progress Sitefinity

Cambridge Innovation Institute Quadruples Conversions by Personalizing Its Customer Journey with Sitefinity

Cambridge Innovation Institute (CII), a publisher serving the life science, energy and technology sectors, struggled with a massive content library across 80+ sites that made it difficult for visitors to find relevant events, training and publications—hurting engagement and conversions.

CII migrated 84 sites to Progress Sitefinity and used Sitefinity Insight, integrating data from its proprietary CRM to build personas and deliver personalized journeys. The personalization effort boosted web engagement by 30%, delivered leads 15× more likely to convert, and quadrupled online conversion rates.

Cambridge Innovation Institute

Jaime Parlee

Marketing Analytics Director