Case Study: Aspire Financial Services achieves 193% website traffic growth with Progress Sitefinity

Aspire Financial Services Website Traffic Explodes by 193% with Help From Progress

Aspire Financial Services, a national provider of retirement solutions, needed to modernize an outdated WordPress presence that spanned 10 disjointed sites and couldn’t meet requirements for security, scalability, custom MVC widgets or a refreshed brand experience—yet had to preserve service for 350,000 account holders. The new CMO engaged Progress partner Bayshore Solutions to find a platform that would support parallax design, MVC development and integrations without disrupting users.

Working with Bayshore, Aspire consolidated its sites into AspireOnline.com using Progress Sitefinity CMS and Kendo UI, building responsive templates, custom MVC widgets, ROI calculators and a high-traffic Plan Search Tool, and integrating CRM, analytics and proposal/portal systems. The redesign drove immediate impact: first-month visits up 193%, mobile visitors up 385% and 111 qualified leads; after three months overall traffic +253%, visit duration +79% and bounce rate −56%, plus ongoing site management self-sufficiency and industry awards.

Aspire Financial Services

Shelia Reed

Chief Marketing Officer and SVP