Case Study: Aprilaire achieves 75% increase in mobile use and streamlined partner experience with Progress Sitefinity

Aprilaire Partners Mobile Use Soars 75% with Progress Sitefinity

Aprilaire, a long-standing manufacturer of whole-home indoor air quality solutions, relied on a gated partner portal for product documentation, marketing materials and leads. Its aging site made content hard to find, forced partners to call support, and limited lead generation and backend efficiency—prompting a mobile-first overhaul to improve discoverability, partner productivity and administration.

Aprilaire selected Progress Sitefinity for its flexibility, role-based personalization and easy content management, integrating Widen Collective and AWS ElasticSearch to deliver near-instant access on mobile. The redesigned partner portal launched smoothly, driving a steady increase in conversions, with new users up 29%, returning users up 30% and mobile use rising 75%, while enabling faster in-field sales and scalable response to demand spikes.

Aprilaire

Dave Carlson

Senior Marketing Manager