Case Study: Rhea Lana’s achieves increased engagement and streamlined franchise operations with Progress Sitefinity

A Retail Makeover and Scalable Future for Rhea Lana’s with Sitefinity

Rhea Lana’s is an award-winning, mom-led children’s consignment business with over 100 franchises in 22 states that runs roughly 180 pop-up retail events a year. Its legacy, home-grown CMS couldn’t support essential calendaring, mapping or easy content updates for non-technical franchisees, and the company needed a fast, user-friendly site launch in time for its annual owners’ conference.

Implementation partner MHP Team SI selected Progress Sitefinity, integrating it with the company’s POS and Google Places to auto-detect visitors’ locations, map local events, and let franchisees price and manage inventory themselves. The new site, delivered in 12 weeks with Azure-based CI/CD, simplified the customer journey and enabled independent content publishing—resulting in a 17% increase in unique pageviews, 13% more sessions and an 8% increase in users, with plans to add personalization and multisite capabilities.

Rhea Lana's