Case Study: Wick Marketing scales paid media services with PrograMetrix

Wick Marketing drives 127,508 engagements with PrograMetrix

Wick Marketing, a strategic planning and creative agency, sought to enhance its digital media services for client Texas Mutual. To address this challenge, Wick partnered with PrograMetrix to improve its programmatic ad services, adopt modern ad tech, and gain access to a trusted team of experts.

PrograMetrix provided outsourced campaign management across programmatic, paid social, and paid search channels, along with consultative services and an innovative ad tech stack. The partnership executed a multi-channel, data-driven campaign that reached 23 diverse industries. The results included a cost per engagement of $0.33, over 127,000 total engagements, and improved measurement of advertising performance for Texas Mutual, allowing them to get more impact from their budget.

Wick Marketing