Case Study: USC Marshall School of Business boosts graduate program leads and applications with PrograMetrix

USC Marshall School of Business boosts ROAS 5.2X with PrograMetrix

The USC Marshall School of Business partnered with PrograMetrix to address the challenge of recruiting students for its specialized Master's degrees in a highly competitive market. The school needed an innovative paid media strategy to reach prospective students effectively, raise program awareness, and increase applications while minimizing audience overlap between its seven different programs.

PrograMetrix developed and executed a data-driven omnichannel advertising campaign across numerous media channels. This solution delivered significant results, including a 9% average brand lift and a $86 average cost per lead. The campaign also achieved a 5.2X return on ad spend, leading to increased year-over-year lead generation and new application submissions for each program.

USC Marshall School of Business