Case Study: Money20/20 drives event purchases and ROAS with PrograMetrix

Money20/20 drives 47X ROAS with PrograMetrix

Money20/20, the world's leading platform for the global money ecosystem, sought to expand its B2B digital advertising strategy beyond LinkedIn and Google to acquire new event registrants and retain previous attendees. To leverage new channels and B2B intent data for targeting in-market professionals, they partnered with the paid media agency PrograMetrix.

PrograMetrix developed a multi-channel programmatic media strategy using custom B2B audiences and intent data from providers like Bombora. Their solution included tactics across the entire marketing funnel, from streaming audio for awareness to CRM retargeting for conversions. The campaign drove significant results, including 1,241 purchases for the U.S. event with a $47 cost per order and a 47x ROAS, leading Money20/20 to renew and increase its investment with PrograMetrix for future events.

Money20/20