Case Study: MJR Creative boosts Sunkist’s citrus sales with PrograMetrix programmatic advertising

MJR Creative drives 112,000 in-store purchases with PrograMetrix

MJR Creative, a leading full-service creative agency for the food and wine industries, faced a challenge from its client Sunkist to increase brand awareness and in-store purchases for over 40 citrus varieties. To complement its creative services with a performance-based programmatic campaign, MJR partnered with PrograMetrix.

PrograMetrix implemented a data-driven solution, leveraging first-party retail shopper data and geofencing tactics to target citrus consumers. Using closed-loop measurement from Circana, they linked ad exposure directly to sales. The campaign was a huge success, driving over 112,000 tracked in-store purchases with an average CPA of $0.88 and achieving a 4X return on ad spend for the client.

MJR Creative