Case Study: DigiCert increases key account renewal rates with PrograMetrix

DigiCert boosts renewal rates by 20% with PrograMetrix

DigiCert, a leading global provider of SSL/TLS and PKI solutions, sought to improve its digital advertising strategy and increase renewal rates for key accounts. They needed an agency partner with B2B programmatic expertise to leverage their first-party CRM data for granular audience targeting and provide robust, account-level reporting. They chose to work with the agency PrograMetrix.

PrograMetrix implemented a comprehensive programmatic strategy, securely onboarding DigiCert's CRM data to create custom audience segments and testing intent-based data providers. Their solution included dynamic creative optimization and multi-channel attribution modeling. As a result, DigiCert achieved a 20% increase in its key account renewal rate, over 6,600 high-value website conversions, and a 7% lift in brand awareness.

DigiCert