Case Study: a leading global manufacturer of laser cutting equipment achieves streamlined machine customization with Program-Ace’s 3D configurator

a leading global manufacturer of laser cutting equipment streamlines machine ordering with Program-Ace’s 3D configurator

Program-Ace worked with a leading global manufacturer of laser cutting equipment, which needed to simplify the complex process of customizing its industrial tube laser cutting machines. The challenge was to create an easy-to-use visual tool that maintained manufacturing precision, managed intricate specifications, and seamlessly integrated with the company's backend systems to produce real, manufacturable orders.

The solution was a WebGL 3D product configurator built by Program-Ace using Unity. This platform allows buyers to visually customize machines with real-time adjustments and dynamic pricing, while its integration with ERP and PLM systems turns configurations into priced orders. Program-Ace delivered a streamlined ordering flow, consolidated customization and purchasing into one platform, and created a modular base ready for future machine models and integrations.