Case Study: Third Avenue Management simplifies email marketing and gains better support with ProFundCom

Third Avenue Management replaces Pardot with ProFundCom in 3 months

Third Avenue Management, a New York City-based boutique asset manager, faced a significant challenge with its email marketing platform, Pardot. The system was overly complex, requiring HTML coding skills the firm did not possess in-house, and it lacked included support. This made it difficult and costly to send custom email campaigns, leading Director Christopher LaRegina to seek an alternative solution from vendor ProFundCom.

ProFundCom provided a simple point-and-click email system that Third Avenue Management could use independently, eliminating the need for external consultants. The vendor's included support package was highly responsive and effective, even across time zones. As a result, the firm gained efficiency and autonomy in its marketing efforts, allowing it to quickly execute campaigns. The switch to ProFundCom in December 2021 was described as a great experience, with the vendor being praised for providing the best support of any financial service provider.

Third Avenue Management