Case Study: Waystone triples open rates with ProFundCom

How Waystone replaced Salesforce Marketing Cloud and Constant Contact with ProFundCom

Waystone, a leading provider of specialist services for the asset management industry, was seeking an alternative to its previous email marketing platforms, Marketing Cloud and Constant Contact. The company needed a more intuitive and sector-specific solution to improve its communication efforts and required a platform that was easy to implement and use.

ProFundCom provided its email marketing platform, impressing Waystone with its user-friendly design, excellent customer support, and deep understanding of the asset management sector. The results were significant, with the company's email open rate approximately tripling and engagement rates also rising. Furthermore, the solution proved to be more cost-effective, with ProFundCom's fees being half of what was paid for the previous platform, delivering greater efficiency and improved productivity.

Waystone

Alison Mitsas

Marketing Director