Case Study: Third Avenue Management simplifies email campaigns and gets responsive support with ProFundCom

How Third Avenue replaced Pardot with ProFundCom

Third Avenue Management, a New York City-based boutique asset manager, faced challenges with its previous marketing automation platform, Pardot. The system was too complex for its small team, requiring external HTML coding expertise and paid consultant support to send custom email campaigns. This resulted in delays and an unsustainable workflow, prompting the search for a new solution, which they found in ProFundCom.

ProFundCom provided a simple, point-and-click email system that the internal team could use without requiring technical skills. The solution included support as part of the package, which was readily available and highly effective. As a result, Third Avenue Management gained self-sufficiency in running campaigns, eliminated the need for expensive external consultants, and experienced what they described as the best vendor support in the financial industry.

Third Avenue Management

Christopher LaRegina

Director, Business Development and Head of Digital Strategy