Case Study: Equinox Partners achieves deeper client engagement insights with ProFundCom

How Equinox Partners are using ProFundCom and behavioural science to raise assets

Equinox Partners, a hedge fund with $750 million in assets under management, was seeking a more effective way to track client engagement for its marketing efforts. The firm was using Mailchimp but needed a platform with greater granularity and insight, leading them to the ProFundCom marketing and communication service.

The ProFundCom platform was integrated with the firm's CRM, providing unique alternative data on prospect and client engagement that went far beyond simple open rates. This implementation by ProFundCom gave Equinox Partners a significant level of insight into their target market, an achievement they consider unique in hedge fund marketing, and has positioned them a step ahead of competitors.

Equinox Partners

Daniel Schreck

Partner