Case Study: Abner Herrman & Brock triples email open rates with ProFundCom

How Abner Herrman & Brock are raising AuM with ProFundCom

Abner Herrman & Brock, an investment advisory firm with over $1.6 billion in assets under management, was struggling with poor email deliverability and low open rates for their marketing campaigns. They sought a new platform specific to the asset management industry and were introduced to ProFundCom.

ProFundCom provided an email marketing solution that significantly improved deliverability, especially to large wirehouse firms. The implementation was straightforward, and the platform made it easy to create, customize, and track email engagement. As a result, the firm's email open rate tripled, their engagement rate increased, and they cut their platform fees in half compared to their previous provider.

Abner Herrman & Brock Asset Management

Alexander DiGregorio

Relationship Manager