Case Study: Connection Capital achieves deeper marketing intelligence and stronger client engagement with ProFundCom

Connection Capital use ProFundCom to help them automate the asset raising process

Connection Capital, an alternative investments firm, struggled with basic marketing techniques that provided limited insights into client engagement. They were using rudimentary email software that only tracked opens and clicks, lacking deeper analytics on investor behavior and website activity. This gap in marketing intelligence led them to explore the ProFundCom platform.

The solution from ProFundCom provided Connection Capital with deep campaign analytics and behavioral tracking, including the ability to see which clients visited their website and what they viewed. Key features like automated drip campaigns and the Lead Deck for segmenting non-invested clients accelerated business growth by providing the sales team with valuable, timely information. ProFundCom has become a business-critical system, significantly improving marketing intelligence and client activation processes.

Connection Capital

Ben Cowley

Head of Marketing