Case Study: Statsig doubles LLM visibility in less than a week with Profound

Statsig doubles LLM visibility in less than a week with Profound

Statsig, a SaaS company providing a product experimentation and analytics platform, faced the challenge of gaining visibility in AI answer engines like ChatGPT. They had no strategy for AI Engine Optimization (AEO) and needed to evolve their approach beyond traditional SEO. To navigate this, their marketing lead brought in the vendor Profound to gain insights and control over their AI presence.

Using the Profound platform, Statsig was able to quickly set up full visibility across all core prompts they cared about. The insights provided allowed them to precisely shape their strategy, focusing on publishing AI-friendly content and amplifying key citations. As a result of implementing Profound's solution, Statsig nearly doubled its visibility across all major answer engines for its key categories in less than a week.

Statsig