Case Study: Ramp boosts AI search visibility 7x with Profound

Ramp increases AI search visibility 7x with Profound

Ramp, a leader in financial automation, faced the challenge of having incredibly low AI search visibility for its Accounts Payable solution, which traditional SEO tools could not adequately analyze. To address this, they turned to the vendor Profound and incorporated its Answer Engine Insights product to uncover the behavioral patterns of AI-driven search.

Profound's solution enabled Ramp to implement a citation-driven content strategy, creating targeted pages designed for AI answer engines. This approach generated over 300 citations and increased Ramp's AI search visibility from 3.2% to 22.2% in just one month, helping them surpass 11 competitors and solidify their position as a thought leader. Profound provided the precise insights needed for this rapid and measurable success.

Ramp