Case Study: OpusClip achieves 45% brand visibility and #1 citation share with Profound

OpusClip boosts brand visibility 45% in 30 days with Profound

OpusClip, a mid-market SaaS company and AI video clipping tool, faced significant challenges from legacy competitors with entrenched SEO dominance. They identified a shift towards Answer Engine Optimization (AEO) as a key opportunity to level the playing field but had limited visibility into how answer engines were presenting their brand. To address this, they partnered with the vendor Profound for its AEO platform.

Profound provided comprehensive analytics and tracking capabilities, which OpusClip used to optimize content and inform their strategy. This data-driven approach delivered dramatic results within 30 days, including an increase in brand visibility to over 45% and the #1 citation share among their competitors. The partnership with Profound also drove a 20% increase in answer engine traffic, a 37% lift in new user signups, and a 40% increase in subscription plans from that channel.

OpusClip