Case Study: One Identity boosts AI search visibility and earns #1 placements with Profound

One Identity boosts visibility 30% in a quarter with Profound

One Identity, a mid-market SaaS cybersecurity company, faced the challenge of standing out in a highly competitive market as AI answer engines began reshaping buyer research. Their SEO lead, Ali Sayyed, needed to move beyond traditional visibility metrics to track precise search positions and product perception. They partnered with the vendor Profound to gain insight into what sources these new answer engines were actually citing.

Profound provided the solution by identifying the specific publisher pages and listicles that were most cited. This allowed One Identity to execute targeted outreach to secure top positions on those pages and to create their own objective, citable pillar content. As a result, One Identity saw a 30% growth in visibility in a single quarter, climbed to the #2 position against competitors, and doubled its non-branded citation share. Profound's data also helped align marketing, product, and sales engineering teams around the new strategy.

One Identity