Case Study: Omnilux triples AI-attributed revenue with Profound

Omnilux triples AI-attributed revenue with Profound

Omnilux, a mid-market healthcare company specializing in medical-grade LED skincare, faced a significant challenge as AI-driven traffic from chatbots like ChatGPT began sending converting traffic to their Shopify store. Shopify's platform did not provide server-level access, creating a blind spot that prevented them from understanding and measuring this new AI discovery channel. They turned to the vendor Profound and its Agent Analytics product to gain the necessary visibility.

Profound, integrated via the Nostra platform, provided a seamless solution without requiring any code changes from Omnilux. This integration gave them server-level access to analyze AI bot traffic and citations. The results were significant: Omnilux tripled its AI-attributed revenue share from 1% to 3% of total revenue and achieved a 25% month-over-month increase in traffic from LLMs, providing them with the strategic intelligence to optimize their content and PR efforts for AI discovery.

Omnilux