Case Study: Lake.com 5x’s Branded Traffic with Profound

Lake.com 5x’s branded organic traffic with Profound

Lake.com, a startup vacation rental platform specializing in lakefront properties, faced the challenge of gaining visibility in AI search tools like ChatGPT and Perplexity. They wanted to understand how travelers were searching for vacations and benchmark their presence against larger competitors. They turned to the vendor Profound and used its Conversation Explorer and Answer Engine Insights services to map the AI-driven customer journey.

Profound provided Lake.com with visibility into real user search patterns, allowing them to align their content strategy with high-intent micro-moments. By creating targeted content for events, destinations, and guides, Lake.com dramatically improved its AI search presence. The results included a 30-50% visibility rate for unbranded terms and a 5x increase in branded organic traffic during the peak season, proving the effectiveness of Profound's solution.

Lake.com