Case Study: Kiteworks outranks Microsoft in AI Search with Profound

Kiteworks outranks Microsoft with 50% AI visibility using Profound

Kiteworks, a cybersecurity company specializing in secure data exchange, needed to ensure its content was visible within AI-generated answers from models like ChatGPT and Gemini. Their challenge was to bridge the gap between their strong traditional SEO performance and the emerging channel of AI answer engines. They partnered with the vendor Profound to gain the necessary AI visibility intelligence and content execution capabilities.

Profound provided a platform combining prompt-level measurement across AI models with a content execution layer. The solution included using Profound Agents to generate targeted content at scale, which allowed Kiteworks to publish eight times more content daily. As a result, Kiteworks achieved nearly 50% aggregate AI visibility across key topics, outranking competitors like Microsoft and Box, and became the number one cited domain for relevant compliance and cybersecurity prompts within one month.

Kiteworks