Case Study: Ramp achieves 7x AI brand visibility in Accounts Payable with Profound

How Ramp Increased AI Brand Visibility 7x in Accounts Payable

Ramp, a financial automation company, sought to significantly increase its AI search visibility for its accounts payable solutions, which was initially very low at 3.2%. To address this challenge, Ramp partnered with the vendor Profound and utilized its Answer Engine Insights to uncover new opportunities in AI-powered search.

Profound's solution enabled Ramp to implement a citation-driven content strategy, creating tailored pages specifically optimized for AI answer engines. This approach generated over 300 citations for key pages and dramatically increased Ramp's AI visibility from 3.2% to 22.2% in just one month, also boosting its competitive ranking from 19th to 8th place in its sector.

Ramp

Ashley Nguyen

SEO Strategist