Case Study: Hone boosts visibility by 800% with Profound

Hone boosts visibility 800% with Profound

Hone, an AI-powered coaching and upskilling platform, faced the challenge of declining organic search growth as user behavior shifted toward AI answer engines. Their VP of Marketing, Linda Schwaber-Cohen, needed a way to measure and influence their visibility in this new, opaque discovery landscape and partnered with Profound for guidance and its Answer Engine Optimization (AEO) strategy.

By leveraging Profound’s content generation workflows and insights, Hone optimized articles for AI crawling. This solution made Hone the #1 most cited source for its category, and its visibility for a key product line skyrocketed by 800%. Profound enabled Hone to successfully shape the narrative in AI search and show up in key moments for potential customers.

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