Case Study: CRS achieves 20x AI search visibility with Profound

CRS boosts AI search visibility 20x with Profound

CRS, a mid-market finance company providing an all-in-one credit data and compliance platform, faced the challenge of capitalizing on the emerging channel of AI search. As potential buyers began using tools like ChatGPT for discovery, their Head of Marketing sought an expert partner to help scale AI visibility without building complex technical infrastructure in-house. They chose to work with Profound and its Answer Engine Insights service to turn AI search into a growth lever.

By implementing Profound's analytics and strategic guidance, CRS built a system to surface opportunities and connect AI visibility directly to pipeline results. The solution provided by Profound included real-time analytics and proactive support, enabling the team to optimize content for large language models. The results were a 20x increase in AI search visibility, a 15% growth in pipeline attributed to AI search traffic, and an 8% increase in weekly traffic from LLM citations.

CRS