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Case Study: Arizona College of Nursing boosts AI-referred conversions by 51% with Profound
A Profound Case Study
Arizona College of Nursing increases AI-referred conversions by 51% with Profound
Arizona College of Nursing, a mid-market healthcare institution, needed to increase its visibility in AI-generated search answers to reach prospective students across its 24 distinct markets. Their challenge was to compete effectively in this new landscape, moving beyond traditional SEO to capture enrollment inquiries from AI-referred traffic. They partnered with the vendor Profound to use its AEO platform and AI Agents.
Profound provided the solution with market-level AI citation tracking and AI-powered agents that converted visibility data into publish-ready content. This enabled Arizona College of Nursing to build a rigorous AEO practice. The results included a 51% increase in AI-referred enrollment inquiries, a 26% rise in AI-driven website visits, and the college becoming the #1 most-cited domain for its key prompts. Profound's agents also saved the team 20 hours of work monthly.
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