Case Study: Apartment List doubles AI citations with Profound

Apartment List doubles AI citations in 2 weeks with Profound

Apartment List, an AI-powered rental search platform, faced the challenge of extending its visibility into emerging AI search platforms and large language models (LLMs) where renters were increasingly asking questions. They needed a data-backed Answer Engine Optimization (AEO) strategy to validate their hypotheses and scale their expert content for this new channel. They partnered with the vendor Profound to use its AEO analytics platform to gain the necessary insights.

Using Profound's platform, Apartment List built a framework to measure AI visibility and guide content optimizations. The solution included identifying opportunity areas, understanding what sources AI engines cite, and performing technical optimizations. As a result, Apartment List doubled its AI citations within just two weeks of initial efforts. Profound enabled the development of a comprehensive AEO strategy in three months, securing the company an early-mover advantage in AI search.

Apartment List