Profound
20 Case Studies
A Profound Case Study
Aleph, a mid-market AI-native financial planning and analysis platform, faced the challenge of reaching its target audience as more prospects began their software research using AI answer engines. With a lean marketing team, they needed a partner to help them understand and gain visibility in this new landscape, requiring an effective AEO (Answer Engine Optimization) strategy to be found by finance buyers conducting research through LLMs. They partnered with the vendor Profound to address this.
Using the Profound platform and its expert guidance, Aleph built a data-driven AEO strategy. They utilized Profound Agents to automate content optimization, ensuring every page was readable by AI. This solution led to a 253% increase in citation share and a 5x growth in AI visibility within two months. Most significantly, Profound helped drive an 82% increase in LLM-attributed website traffic, bringing more qualified buyers to the Aleph site.