Case Study: Airbyte triples AI brand visibility with Profound

Airbyte triples AI brand visibility in one week with Profound

Airbyte, a mid-market SaaS company, faced a challenge as buyer journeys increasingly began in AI-native tools like ChatGPT. Their visibility across these AI platforms was lagging, creating a risk to user acquisition. They partnered with the vendor Profound and used its Answer Engine Insights service to analyze where their brand was appearing and where it was missing across over 500 prompts.

Profound provided the data needed for Airbyte to refactor their content and technical infrastructure for large language models. This solution led to rapid, measurable gains: Airbyte's visibility in ChatGPT tripled in one week and overall AI platform visibility increased by 16%. This effort directly contributed to business outcomes, including a $100,000 deal that originated from ChatGPT.

Airbyte