Case Study: Wistia doubles new sales and boosts customer satisfaction with ProfitWell Metrics

How Wistia Doubled Sales and Made Happier Customers

Wistia, a B2B SaaS video‑marketing platform, faced a difficult pricing challenge: despite strong customer research on product use, the team lacked the market‑level insight and methodology to set packaging and price points without harming the customer experience. To get an outside, data‑driven perspective they engaged ProfitWell Metrics (Price Intelligently) to run structured market research and pricing experiments.

ProfitWell Metrics (Price Intelligently) conducted market panels and customer testing that revealed customers value videos as a countable unit, leading Wistia to introduce a limited free plan and reprice by number of videos. The change doubled Wistia’s new sales, increased customer willingness to pay, reduced feature churn, and sustained ongoing testing and product/market fit improvements — all credited to ProfitWell Metrics’ methodology.

Wistia

Chris Savage

Co-founder