Case Study: TaxJar achieves 3x MRR growth in under a year with ProfitWell Metrics

How TaxJar Tripled MRR in Under a Year

TaxJar, a remote B2B SaaS company founded in 2013 that automates sales tax for e-commerce businesses, faced uncertainty around pricing: initial tiers were built from instincts and anecdotal customer feedback, and the team suspected they were undervaluing the product. To move from gut feel to data-driven decisions, TaxJar engaged ProfitWell Metrics' pricing practice (Price Intelligently) to validate assumptions and design a new pricing strategy.

ProfitWell Metrics ran structured pricing research and recommendations, helping TaxJar repack into three standard plans plus three enterprise plans, adjust transaction bands, and craft a customer communication plan for the change. The result: MRR tripled in under a year, TaxJar absorbed some churn but kept healthy trial-to-paid conversion, and reinvested the additional revenue into hiring and product growth—outcomes TaxJar credits directly to ProfitWell Metrics' work.

TaxJar

Mark Faggiano

Chief Executive Officer