Case Study: Continuum achieves increased profitability and growth with ProfitWell Metrics

How an IT Management Platform Achieved Continuous Success with Price Intelligently

Continuum, a global IT management platform for managed service providers with over 1,300 employees, faced a pricing problem: after 55 consecutive monthly releases their product had dramatically improved but prices had not. To avoid risky, ad-hoc increases and to build a data-driven case for pricing change, Continuum engaged Price Intelligently (a ProfitWell Metrics solution) for rigorous market research and pricing strategy.

ProfitWell Metrics’ Price Intelligently team supplied customer panels, proprietary models and algorithms, and fast, actionable research that validated and overturned a key market assumption—revealing a larger addressable market and stronger product fit than expected. That insight enabled Continuum to implement pricing changes that increased profitability and fuelled growth, and ProfitWell Metrics remains a retained partner for ongoing research (product naming, messaging and go-to-market decisions).

Continuum

Lisa Crowell

Senior Director of Marketing