Case Study: Zanzi Resort increases direct bookings with Profitroom

Zanzi Resort boosts direct bookings 41% with Profitroom

The customer, Zanzi Resort, faced the challenge of needing a modern, effective website to increase direct bookings and improve the online guest experience. They partnered with the vendor Profitroom, which provided services to revamp their hotel website.

Profitroom's solution involved creating a beautiful, user-friendly website with a clear booking engine and features that highlighted the benefits of booking directly. This resulted in a significant measurable impact, including a 41% increase in direct bookings and an 84% increase in the value of those bookings. The resort also saw an uptick in profile interactions and a reduction in guest inquiries due to the site's improved navigation.

Zanzi Resort