Case Study: Wilderness Hotels achieves higher direct revenue and package sales with Profitroom

Wilderness Hotels boosts direct sales 20% with Profitroom

Wilderness Hotels, a family-owned group of five resorts in Northern Lapland, faced the challenge of seamlessly showcasing their wide variety of packages and activities to drive bookings. They needed an integrated system to highlight these unique selling points and provide a smooth online booking journey for guests without creating a management burden for their hotel teams. To address this, they partnered with vendor Profitroom to utilize its Booking Engine 360 and Channel Manager.

Profitroom worked closely with Wilderness Hotels to create a superior, award-winning website with seamless integration into the booking engine. This solution allowed for the flexible and enticing display of packages and made it easy for guests to book activities directly. The results were significant, with a 20% increase in direct sales, a 38% higher average booking value, and package sales now accounting for 83% of total sales. The booking value from Profitroom's engine was also four times higher than from other reservation portals.

Wilderness Hotels