Case Study: Thema Collection boosts direct bookings with Profitroom

Thema Collection grows direct bookings 25% with Profitroom

Thema Collection, a group of sixteen distinct theme-led hotels in Sri Lanka, faced the challenge of a fragmented commercial system. Their over-reliance on OTAs, lack of a unified performance view, and inability to sell experiential packages hindered direct bookings. They partnered with Profitroom to find a solution using its group booking engine and integrated platform.

Profitroom implemented a system that allowed each property to maintain its unique identity while providing a unified commercial backbone. The solution included tools for selling packages, a loyalty program, and marketing automation. As a result, Thema Collection achieved a 25% growth in direct website bookings, a 35% increase in bookings from promotional campaigns, and significant growth in international market presence.

Thema Collection