Case Study: Halcyon Mawella achieves 50% direct bookings with Profitroom

The Northern Lights Village boosts direct bookings to 50% with Profitroom

The Northern Lights Village, a hospitality provider, faced challenges with low direct bookings and an outdated booking engine, which hindered their online presence and resulted in high OTA commissions. To address this, they partnered with the vendor Profitroom for a new booking platform and marketing automation tools.

By implementing Profitroom's solutions, including personalized offers and upselling tools, The Northern Lights Village transformed its guest journey and streamlined operations. The results were significant, achieving a 50% direct booking share, a higher average booking value of $864, and the successful promotion of nine tailored packages through automated marketing.

The Northern Lights Village