Case Study: Sura Hagia Sophia Hotel achieves 525% direct revenue growth with Profitroom

Sura Hagia Sophia Hotel grows direct revenue 525% with Profitroom

Sura Hagia Sophia Hotel, a 5-star leisure property in Istanbul drawing an international guest base, faced the challenge of capturing its high-value global demand directly. Their underdeveloped direct channel was ceding pricing control and guest relationships to OTAs. They partnered with Profitroom to implement its Booking Engine and CRM services to build a sophisticated direct booking channel.

Profitroom implemented a phased strategy, starting with its Booking Engine and CRM and later adding extras/upsell, abandoned cart recovery, and a Loyalty programme. This solution led to a +525% growth in direct revenue between 2021 and 2024. Within ten months of its launch, the Loyalty programme was already driving close to half of all direct revenue, demonstrating immediate and measurable success for the hotel.

Sura Hagia Sophia Hotel