Case Study: St Michael’s Resort simplifies hotel reservations with Profitroom

St Michael’s Resort boosts package bookings to 42% with Profitroom

St Michael’s Resort, a coastal hotel in Cornwall, faced the challenge of an overcomplicated online booking journey that was reducing conversions and impacting revenue. Their previous booking engine had limitations and wasn't delivering results, so they sought a new solution from vendor Profitroom to maximize their online potential.

By implementing Profitroom's Booking Engine 360, the resort streamlined its reservations with a simple and intuitive system. The solution allowed them to create dynamic packages, resulting in 42% of their total online bookings now being packages. This partnership with Profitroom significantly increased the resort's room occupancy and revenue.

St Michael’s Resort