Case Study: Robert Parker Collection boosts direct bookings by 20% with Profitroom

Robert Parker Collection boosts direct bookings 20% in 4 weeks with Profitroom

The Robert Parker Collection, a group of historic UK hotels, faced a challenge in shifting their sales from traditional room-only bookings to more profitable offers and experiences. Their existing booking engine was not converting sufficient direct business or providing an appealing guest journey to sell these packages. They turned to the vendor Profitroom for a solution using its booking platform.

Profitroom implemented its platform to optimize the online guest booking journey, showcasing the group's offers and experiences for higher conversion. The solution also included personalized automated messages across pre- and post-stay touchpoints. As a result, the Robert Parker Collection saw a 20% increase in direct bookings across the group in just four weeks and achieved their highest-ever sales of packages and experiences.

Robert Parker Collection