Case Study: Port Lympne Hotel & Reserve boosts direct bookings and occupancy with Profitroom

Port Lympne Hotel & Reserve lifts direct bookings to 66% with Profitroom

Port Lympne Hotel & Reserve, a unique UK-based hotel and wildlife reserve, approached Profitroom in 2017. Their challenge was an underdeveloped online booking platform that provided a poor customer journey, leading to low conversion rates and high dropout rates that were below industry standards. They needed a comprehensive solution from Profitroom to showcase their varied premium accommodations and improve their online booking performance.

Profitroom implemented its booking platform and channel manager, which integrated seamlessly with the hotel's existing systems. The solution provided a clear booking flow that gave guests the confidence to make direct bookings and included tools like the 'Opportunities' functionality for personalized proposals. As a result, Port Lympne's website bookings now account for 66% of their total bookings, their Average Daily Rate increased by £35, and they achieved a 99% occupancy rate during a key period.

Port Lympne Hotel & Reserve