Case Study: Northern Lights Village boosts direct bookings with Profitroom

Northern Lights Village boosts direct online revenue 37% with Profitroom

Northern Lights Village, a provider of unique aurora-viewing accommodations in Finland, required a new website and booking solution to improve its online presence and conversion rates. Their previous booking engine offered a poor user experience and failed to effectively showcase their brand and seasonal experiences. They partnered with Profitroom for a new custom-designed website and booking engine.

Profitroom implemented a conversion-led, mobile-friendly website with clear calls to action and subtle conversion tools to enhance the guest journey. The solution provided three entry points into the booking engine and effectively repositioned the brand's unique offers. As a result, Northern Lights Village saw its direct online revenue increase by 300% in the first year. In the following year, bookings grew by 31%, revenue by 37%, and room nights by 30%, demonstrating the significant impact of the Profitroom platform.

Northern Lights Village