Case Study: Mustion Linna boosts direct bookings and ADR with Profitroom

Mustion Linna boosts direct booking share to 76% with Profitroom

Mustion Linna, a historic boutique resort estate in Finland, was constrained by a rigid legacy "all-in-one" system that capped its revenue growth and limited its direct bookings. To overcome this challenge and take control of its revenue, the hotel partnered with Profitroom to serve as the core of its new guest acquisition strategy.

Profitroom implemented its 360° ecosystem, which included a booking engine, website, and loyalty program, to drive website conversion and maximize direct bookings. This solution delivered unprecedented results for Mustion Linna, including a 358% surge in total online sales, a 76% direct booking share, and a 67% boost in its average daily rate.

Mustion Linna