Case Study: Marshall Meadows Hotel boosts direct bookings and wedding revenue with Profitroom

Marshall Meadows Hotel grows wedding revenue 46% with Profitroom

Marshall Meadows Hotel, a picturesque manor house hotel in Northumberland, faced challenges with manual processes for managing weddings and group bookings. Their systems limited their ability to scale, and a notable share of bookings were going through OTAs instead of their more profitable direct channel. They partnered with hospitality platform Profitroom to implement its Booking Engine and CRM to streamline operations and grow direct revenue.

By utilizing Profitroom's tools for exclusive promocodes, targeted email campaigns, and integrated voucher sales, Marshall Meadows Hotel achieved significant results. The solution led to a 46% increase in wedding revenue, a 53% rise in direct bookings, and a 71% uplift in conversion rates. Profitroom helped the hotel automate its processes, reduce manual admin, and successfully shift business to the direct channel.

Marshall Meadows Hotel